Media & Gallery
The Wickaninnish Inn sits on a rocky headland where Chesterman Beach meets the ancient rainforest of Tofino, British Columbia. What began as a family dream in the 1950s became reality in 1996, when Dr. Howard McDiarmid and his son Charles opened their vision of "rustic elegance on nature's edge," joining Relais & Châteaux just one year later. That vision continues today through Charles McDiarmid's stewardship as Maître de Maison.
Narratives of place
The stories here span seasons and the community. Winter brings storm-watching and dramatic seas. Spring awakens ancient forests. Summer offers surfing, wildlife encounters, and long light stretching into the evening. Fall brings migrating grey whales and the quieter rhythm of shoulder season. These seasonal narratives unfold within a resilient community that values the relationship between nature and those who have stewarded it for many thousands of years. Each visit and each season offers new stories to tell.
Awards and recognition
The Wickaninnish Inn has received recognition from Condé Nast Traveler, Travel + Leisure, and countless culinary and hospitality organizations for our dedication to West Coast excellence.
Press contact
For media inquiries, press materials, and interview requests:
Shawna Gardham, Media & Public Relations Manager
Collaborations and partnerships
We partner with creators and storytellers who share our values and celebrate this coast with care. Interested in working together? Tell us more about yourself.
Photography & filming at the Inn
We welcome our guests to capture photographs and videos as keepsakes of their time with us, provided doing so does not compromise the experience of other guests, team members or our surroundings.
For the privacy and comfort of our guests and team, we kindly ask that cameras, recording equipment, and wearable devices not be used to photograph, film, or record others without their knowledge and consent, especially in areas where there is a reasonable expectation of privacy.
Professional, editorial, commercial, or promotional photography and filming on the Inn’s grounds is to be arranged in advance with our Marketing team. Location use, equipment, timing, access, and the nature of the intended content are considered on an individual basis to ensure the experience and privacy of our guests and team are respected.
For photography, filming, or location requests beyond personal use, please contact our .
Media resources
High-resolution photography, logos, and video content are available for editorial use. To access the complete media library, please fill out the form below.